Products and/or Services
Product or Service
Include as many details and necessary for each product or service offered. If your product or service serves the same target market and will utilize the same advertising, distribution and sales structure then you can group them together. If however there are differences on who uses the product or service and how they purchase it, then you probably should give it a separate section. Remove the heading “Product or Service” and replace it with the name of each product or service category you are going to describe. To be consistent, you will need to do the same with the marketing plan section. Use some common sense – adding too much could make the plan way too long and create a monster to read.