The Business Concept
The Business Model
How Does the Business Make Money
The Business Model is about how the business makes money. Surprisingly enough, many entrepreneurs get overzealous in describing all the unique features of the product or service offered that they forget to explain how the revenue for the business is generated.
Vision and/or Mission Statement
Business plan templates usually include a section called “vision” and often a following section labeled “mission statement”. Entrepreneurs often get stopped dead in their tracks trying to wordsmith something worthy of inclusion in these sections.